Website Travel

Project Overview

Website Travel needed a brand and website refresh, the original branding was outdated and didn’t reflect the energy or vibe of today’s youth travel market. They were after something that felt bold, fun and engaging, while still retaining a professional edge to build trust with their B2B audience.

The site also needed to be fully responsive, user-friendly and easy for internal teams to manage and update going forward.

Team

Design team
Development team
Project manager
Business development stakeholders
Marketing team

Role

Brand design
UI / UX design
Front-end development
Stakeholder research & collaboration

Tools

Sketch (I now use Figma)
Illustrator
Photoshop
Sublime text editor
MAMP Pro

The Problem

The existing brand and website felt tired and disconnected from their target audience. It lacked energy, wasn’t mobile friendly and didn’t communicate trust or clarity – especially important when you’re trying to attract travel businesses and industry partners. The site architecture also made it hard to find important information and caused confusion with multiple login points for different tools and services.

Project Process

The refreshed brand was all about injecting energy and personality. We kept things bold and fun, leaning into a more youthful look and feel, while balancing it out with a structured layout and clean design elements to keep that sense of professionalism intact.

The new website works seamlessly across all devices, making it easier for users to find what they’re after. We streamlined the structure to clearly separate the various product logins and access points, making navigation faster and more intuitive.

For potential new customers, we simplified the way information is presented. Case studies and service details are now easy to access and digest, helping to build confidence and drive conversions. The result is a site that feels vibrant and approachable, but also instills trust and credibility, especially important for a B2B platform in the travel space.

Responsibilities & Contributions

Wireframing and user flow design
Prototyping and concept development
Full website design
Front-end web development

Outcome & Learnings

The rebrand and website redesign gave Website Travel a much needed identity refresh that speaks directly to their market – youthful, energetic, but grounded in trust. The new experience is faster, more intuitive and reflects the brand’s commitment to being a reliable partner in the travel industry. Overall it’s a solid step forward in both form and function, and has positioned them much better in the competitive B2B travel space.