A bit about me

Hi, I’m Patrick Toribio a Creative Technologist & Product Designer with coding skills and over a decade of experience on both agency and client-side projects. I blend design, code and prototyping to bring digital products to life, leveraging AI to support research, uncover insights and speed up iteration.

I’ve worked with brands like Schick, Ferrero, HBO, Warner Bros, Macquarie University and VGW, creating digital experiences shaped by user needs and business goals.

Outside of client work, Pushing Pixels showcases my projects across UI/UX, front-end development and interactive design.

If you’re interested in collaborating or just want to say hi, feel free to reach out.

View my work Work with me

Key skills & expertise

Product & UI Design
UX Design & Research
AI-Enhanced Research & Discovery
Prototyping & Wireframing
User Testing & Validation
Accessible & Inclusive Design
JavaScript & React
HTML & CSS (Responsive Code)
Web Animation & Interactivity
Design Systems & Component Libraries
Website Strategy & Consultation
WordPress Development

Trust the process From pixel to product: my design process

Ready to work together? Here’s how I tackle product design to get your project up and running while making sure it meets user needs and delivers a great experience.

1. Discovery & Research

I start by diving into the problem, using research and AI to explore the users and their context. This helps me uncover key insights and define what's truly needed.

2. Plan

Using the insights I've gathered, I define the project's scope, features, and functionality, then create a clear roadmap to set a solid foundation for the work ahead.

3. Create & Prototype

I bring ideas to life by sketching, prototyping and designing concepts. This allows me to quickly explore and test potential solutions.

4. User Testing & Design Validation

I test prototypes directly with users to gather feedback. By combining these insights with AI, I can quickly surface patterns, highlight usability issues, and validate design decisions.

5. Refine

With the user feedback and insights in hand, I fine-tune the design to improve both its usability and the overall user experience, ensuring a more effective solution.

6. Implement & Go Live

I collaborate closely with engineers and sometimes implement designs myself to build, launch, and monitor the product's performance, focusing on continuous improvement and optimisation.

Brands I've worked with, one pixel at a time

I’ve worked with some pretty big names, both as part of agencies and as a freelancer. While a lot of the work is under NDA or a bit old, I'll drop a few names to give you an idea of the kinds of projects I've been involved in.