Credit 24

Project Overview

IPF Digital approached me to redesign and modernise the Credit24 website. The original site was outdated, inconsistent in style, and didn’t clearly communicate what the business was about. It also wasn’t user-friendly, making it hard for visitors to understand or engage with the service.

The brief was to refresh the design to make it cleaner, more approachable, and easier to use – both for end users and internal teams like developers and content creators. The new design also needed to align with the global brand guidelines.

Team

Design team
Product manager
Marketing / brand team
Engineers

Role

UI / UX design
UX accessibility review
Design Research & Competitive Analysis
Brand Integration
Interactive Prototyping

Tools

Sketch (I now use Figma)
InVision
Photoshop
Illustrator

The Problem

The existing website was visually inconsistent and didn’t reflect the brand’s personality or values. It lacked a clear structure, was difficult to navigate, and didn’t inspire much trust for users looking to apply for a personal loan.

On the back end, it was also challenging for developers and content creators to build or update pages, as there was no consistent system or design approach in place.

Project Process

The redesigned Credit24 site introduced a more personal and friendly feel, using approachable imagery to build trust and create a sense of ease for users applying for a loan.

The visual tone was refreshed using a bright, complementary colour palette of orange and blue, aligning with the company’s branding while making the site feel more engaging and modern.

I also created a modular design system (a global experience language) for Credit24. This meant every component was designed to be reused and rearranged easily, allowing content creators to build consistent, cohesive pages without having to redesign each one from scratch.

The layout was optimised for both desktop and mobile, with clear calls to action and easy-to-scan content, helping users quickly find what they need and feel more confident in their next step.

Responsibilities & Contributions

Liaised directly with clients to understand the brief and gather feedback
Conducted design research and competitive analysis
Wireframed core flows and page templates
Led the UI design across desktop and mobile
Aligned the visual design with global brand guidelines to ensure consistency and recognisability
Built design prototypes for testing and feedback
Developed a modular design system to support ongoing scalability

Outcome & Learnings

The new Credit24 website feels much more aligned with the brand, clean, user friendly, and trustworthy. The introduction of a modular design system also made it much easier for internal teams to create and manage content, while keeping everything visually consistent.

This project gave me the opportunity to bring design consistency to a growing brand, while solving real usability issues. It was also a great chance to apply modular thinking at a brand level, creating a flexible system that works just as well for business needs as it does for users.